Circuitous display systems and methods

ABSTRACT

Illustrative embodiments of the disclosure are generally directed to circuitous display systems methods which facilitate automated scheduling and uploading of advertising and/or other content to different display faces in a network or display circuit of billboard or other display faces and automatic circuitous, sequential or rotational presentation of the content among the display faces. An illustrative embodiment of the circuitous display systems may include at least a first display face and a second display face. At least one display control system may controllably interface with each of the first display face and the second display face. The at least one display control system may be configured to present content on the first display face and the second display face in an automatic circuitous, sequential or rotational pattern.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. provisional application No.62/687,607, filed Jun. 20, 2018 and entitled CIRCUITOUS DISPLAY SYSTEMSAND METHODS, which provisional application is hereby incorporated byreference herein in its entirety.

FIELD

Illustrative embodiments of the disclosure relate to displays such asdigital billboards and the like. More particularly, illustrativeembodiments of the disclosure relate to circuitous display systems andmethods which facilitate automated scheduling and uploading ofadvertising and/or other content to different display faces in a networkor display circuit of billboard or other display faces and automaticcircuitous, sequential or rotational presentation of the content amongthe display faces or one or more selected subsets of the display faces.

SUMMARY

Illustrative embodiments of the disclosure are generally directed tocircuitous display systems methods which facilitate automated schedulingand uploading of advertising and/or other content to different displayfaces in a network or display circuit of billboard or other displayfaces and automatic circuitous, sequential or rotational presentation ofthe content among the display faces or one or more selected subsets ofthe display faces within the network or display circuit. An illustrativeembodiment of the circuitous display systems may include at least afirst display face and a second display face. At least one displaycontrol system may controllably interface with each of the first displayface and the second display face. The at least one display controlsystem may be configured to present content on the first display faceand the second display face in an automatic circuitous, sequential orrotational pattern.

Illustrative embodiments of the disclosure are further generallydirected to circuitous display methods of controlling a plurality ofdisplay faces. An illustrative embodiment of the circuitous displaymethods may include presenting content on at least a first display faceand a second display face in an automatic circuitous, sequential orrotational pattern.

BRIEF DESCRIPTION OF THE DRAWINGS

Illustrative embodiments of the disclosure will now be described, by wayof example, with reference to the accompanying drawings, in which:

FIG. 1A is a schematic diagram of an illustrative embodiment of thecircuitous display systems and methods;

FIG. 1B a block diagram illustrating sequential presentation of contenton all display faces in a display circuit or sequential presentation ofthe content on a selected subset of the display faces in a displaycircuit subset (illustrated in phantom) within the display circuit;

FIG. 2 is a front view of a typical billboard display having a singlebillboard panel and display face suitable for some implementations ofthe circuitous display systems and methods;

FIG. 3 is a top view of the single-paneled billboard display illustratedin FIG. 2;

FIG. 4 is a bottom perspective view of a typical billboard displayhaving a pair of billboard panels and respective display faces suitablefor some implementations of the circuitous display systems and methods;

FIG. 5 is a top view of the double-paneled billboard display illustratedin FIG. 4;

FIG. 6 is a bottom perspective view of a typical billboard displayhaving three billboard panels and respective display faces suitable forsome implementations of the circuitous display systems and methods;

FIG. 7 is a top view of the triple-paneled billboard display illustratedin FIG. 6;

FIG. 8 is a map diagram illustrating a portion of a typical urbangeographical area, with three billboard displays positioned at differentlocations within the geographical area in exemplary implementation ofthe circuitous display systems and methods;

FIGS. 9A-9C illustrate the single-, double- and triple-paneled billboarddisplays, respectively, at a corresponding location within thegeographical area illustrated in FIG. 8 in exemplary implementation ofthe circuitous display systems and methods:

FIGS. 10A-10C illustrate first, second and third sequential looprotations, respectively, of three respective loops of content in theform of listed ads among respective first, second and third displayfaces in a typical display circuit in exemplary implementation of thecircuitous display systems and methods;

FIGS. 11A-11I illustrate presentation of content in the form of listedads of respective clients on the respective first, second and thirddisplay faces in the display circuit throughout a portion of each of thefirst, second and third loop rotations of the respective loops ofcontent in exemplary implementation of the circuitous display systemsand methods;

FIG. 12 illustrates a typical playlist for the first display facethroughout the first, second and third loop rotations;

FIG. 13 illustrates a typical playlist for the second display facethroughout the first, second and third loop rotations;

FIG. 14 illustrates a typical playlist for the third display facethroughout the first, second and third loop rotations;

FIG. 15 is a functional block diagram of a typical display controlsystem suitable for some implementations of the circuitous displaysystems and methods;

FIG. 16A is a functional block diagram illustrating a typical userdevice of the display control system suitable for some implementationsof the circuitous display systems and methods;

FIG. 16B is a functional block diagram illustrating a typical processorof the display control system suitable for some implementations of thecircuitous display systems and methods;

FIG. 17 is a typical software algorithm illustrating sequentialpresentation of listed content in each content loop on each display facethroughout a loop rotation in typical implementation of the circuitousdisplay systems and methods;

FIG. 18 is a flow diagram illustrating typical user-implemented steps ininitiating and implementing the circuitous display systems and methods;and

FIG. 19 is a typical software algorithm illustrating sequentialpresentation of content on each display face through first, second andthird loop rotations in typical implantation of the circuitous displaymethods.

DETAILED DESCRIPTION

The following detailed description is merely exemplary in nature and isnot intended to limit the described embodiments or the application anduses of the described embodiments. As used herein, the word “exemplary”or “illustrative” means “serving as an example, instance, orillustration.” Any implementation described herein as “exemplary” or“illustrative” is not necessarily to be construed as preferred oradvantageous over other implementations. All of the implementationsdescribed below are exemplary implementations provided to enable personsskilled in the art to make or use the embodiments of the disclosure andare not intended to limit the scope of the disclosure, which is definedby the claims. For purposes of description herein, the terms “upper”,“lower”, “left”, “rear”, “right”, “front”, “vertical”, “horizontal”, andderivatives thereof shall relate to the invention as oriented in FIG.1A. Furthermore, there is no intention to be bound by any expressed orimplied theory presented in the preceding technical field, background,brief summary or the following detailed description. It is also to beunderstood that the specific devices and processes illustrated in theattached drawings, and described in the following specification, aresimply exemplary embodiments of the inventive concepts defined in theappended claims. Hence, specific dimensions and other physicalcharacteristics relating to the embodiments disclosed herein are not tobe considered as limiting, unless the claims expressly state otherwise.

Referring initially to FIG. 1A of the drawings, an illustrativeembodiment of the circuitous display systems, hereinafter displaysystem, is generally indicated by reference numeral 50. As will behereinafter further described, the system 50 may include at least twodisplay faces 10. In the non-limiting embodiment illustrated in FIG. 1A,for illustrative purposes and for brevity, the system 50 includes threedisplay faces 10 a, 10 b and 10 c, respectively. In alternativeembodiments, however, the system 50 may include as few as two or as manyas ten (designated by reference numerals 10 a-10 j, respectively, inFIG. 1B) or more display faces 10.

As further illustrated in FIG. 1A, in some embodiments, each displayface 10 may be part of at least one display 1 (illustrated as first,second and third displays 1 a, 1 b and 1 c, respectively). Each display1 may be provided at a single corresponding location within at least onegeographical area 14. In some embodiments, the display system 50 mayinclude a single display 1 having at least two display faces 10. Inother embodiments, the display system 50 may include at least twodisplays 1 each having at least one display face 10. In the non-limitingembodiment illustrated in FIG. 1A, the display system 50 includes threedisplays 1 a, 1 b and 1 c, respectively, positioned at differentlocations within the geographical area 14. For illustrative purposes andbrevity, each of the displays 1 a, 1 b and 1 c is shown and described asincluding a single corresponding display face 10 a, 10 b and 10 c.

In some applications, the at least one geographical area 14 may includeat least one municipality or urban area. In other applications, the atleast one geographical area 14 may include at least one rural area. Instill other applications, the at least one geographical area 14 mayinclude at least one municipality or urban area and at least one ruralarea. Each display 1 may be provided within the geographical area 14 ata location and in a manner which render the display face or faces 10 inthe display 1 visible to observers such as motorists, pedestrians and/orcyclists, for example and without limitation. In some applications, eachdisplay 1 may be provided in an indoor area. In other applications, eachdisplay 1 may be provided in an outdoor area. In still otherapplications, the display system 50 may include multiple displays 1 atleast one of which is provided in an indoor area and at least one ofwhich is provided in an outdoor area.

At least one display control system 44 may controllably interface withthe display face or faces 10 within each display 1 through at least onesuitable communication link 8. The at least one communication link 8 mayinclude at least one wireless communication link, at least one wiredcommunication link, or any combination of wireless and wiredcommunication links. The communication link 8 may include but is notlimited to at least one server, at least one network of servers, atleast one network of computers and/or other devices, at least onecellular telephone network, at least one telephone landline network, orany combination thereof. The display control system 44 may be suitablyconfigured and programmed to present advertising and/or other content 40on the display faces 10 in an alternating, sequential or circuitouspattern. In the non-limiting embodiment illustrated in FIG. 1A, thedisplay faces 10 a, 10 b and 10 c may be arranged in at least onedisplay network or circuit 24. The display control system 44 may besuitably configured and programmed to effectively sequentially presentthe content 40 on and transfer the content 40 among the display faces 10a, 10 b and 10 c, respectively, in the display circuit 24. Accordingly,the display system 50 may substantially enhance visibility of thecontent 40 by observers at, near or approaching the displays 1 a, 1 band 1 c in different locations and from different directions within thegeographical area 14, thereby dramatically increasing the number ofobservers who view the content 40 within a relatively short timeframe.Moreover, the display system 50 may enhance visibility of the content 40to each observer by increasing the likelihood or probability that theobserver will notice the content 40 as the observer travels to differentlocations within the geographical area 14.

Referring next to FIG. 1B of the drawings, in some embodiments orimplementations, the at least one display control system 44 (FIG. 1A) ofthe display system 50 may be suitably configured and programmed toselectively sequentially present content 40 on all display faces 10within the display circuit 24. In other embodiments or implementations,the at least one display control system 44 may be suitably configuredand programmed to sequentially present the content 40 on at least oneselected subset of the display faces 10 within at least one displaycircuit subset 25 (illustrated in phantom) of the display circuit 24. Inthe non-limiting example illustrated in FIG. 1B, the display circuit 24includes 1^(st)-10^(th) display faces 10 a-10 j, respectively. A typicaldisplay circuit subset 25 may include the second display face 10 b, thethird display face 10 c, the seventh display face 10 g and the eighthdisplay face 10 h. In the same or other embodiments or implementations,the display circuit subset 25 may include at least two and any desiredsequence of the display faces 10 a-10 j in the display circuit 24.

Referring next to FIGS. 2-7 of the drawings, in some embodiments of thedisplay system 50, each display 1 may include a billboard display. Eachbillboard display 1 may include at least one changeable display face 10such as a changeable digital or mechanical display face known by thoseskilled in the art, for example and without limitation. As illustratedin FIGS. 2 and 3, in some embodiments, each billboard display 1 mayinclude a billboard panel 2 having at least one display face 10. Thebillboard display 1 may have a conventional billboard design with apanel support structure 3 which supports the billboard panel 2. In someembodiments, the panel support structure 3 may include a post 4. A frame5 may be provided on the post 4. The frame 5 may be suitably sized andconfigured to support or hold the billboard panel 2, typically in theconventional manner. In other embodiments, the panel support structure 3may include a building, wall, pole, mountain, hill and/or other naturalor manmade support as is known by those skilled in the art.

As illustrated in FIGS. 2 and 3, in some embodiments of the displaysystem 50, each billboard display 1 may include a single billboard panel2 having a single display face 10. The display face 10 may generallyface a single direction in such a manner that it is rendered visible byobservers on or approaching one side of the billboard display 1. Asillustrated in FIGS. 4 and 5, in some embodiments or implementations ofthe display system 50, each billboard display 1 may include a pair ofbillboard panels 2 having a respective pair of display faces 10. Thedisplay faces 10 may generally face opposite directions in such a mannerthat they are simultaneously rendered visible by different sets ofobservers on or approaching opposite sides of the billboard display 1.As illustrated in FIGS. 6 and 7, in still other embodiments, eachbillboard display 1 may include three or more billboard panels 2 havingrespective display faces 10 which may face different directions.Accordingly, the display faces 10 may be visible to multiple sets ofobservers on respective multiple sides of the billboard display 1.

Referring next to FIGS. 8 and 9A-9C of the drawings, in someapplications, at least one display 1, each having at least one displayface 10, of the display system 50 may be provided in at least oneposition or location within at least one geographical area 14. In FIG.8, an exemplary urban geographical area 14 may include streets 15,residences 16, parks 17 and commercial buildings 18. Also shown is ariver 19 and first, second and third highways 20, 21 and 22,respectively, such as interstate highways, for example and withoutlimitation. At least one display 1 of the display system 50 may beplaced within visibility of at least one selected high-traffic areawithin the geographical area 14. For example and without limitation, afirst display 1 a may be placed at a location at which the first highway20 crosses a street 15. As illustrated in FIG. 9A, in some non-limitingembodiments or implementations, the first display 1 a may include asingle billboard panel 2 having a single display face 10 a. A seconddisplay 1 b may be placed adjacent to the second highway 21 and a street15. As illustrated in FIG. 9B, the second display 1 b may include a pairof billboard panels 2 having a respective pair of display faces 10 b. Athird display 1 c may be placed adjacent to an intersection where thefirst highway 20 and the third highway 22 cross the second highway 21.As illustrated in FIG. 9C, the third display 1 c may include threebillboard panels 2 having three display faces 10 c, respectively.Accordingly, the display face 10 a of the first display 1 a may bevisible to pedestrians, motorists and cyclists who travel along thefirst highway 20 and the street 15, whereas the display faces 10 b ofthe second display 1 b may be visible to pedestrians, motorists andcyclists who travel along the second highway 21 and the street 15. Thedisplay faces 10 c of the third display 1 c may be visible topedestrians, motorists and cyclists who travel along the first highway20, the second highway 21 and the third highway 22. It will berecognized and understood, however, that the first display 1 a, thesecond display 1 b and the third display 1 c and/or any other additionaldisplays 1 within the geographical area 14 may each include thesingle-paneled billboard display (FIG. 9A), the double-paneled billboarddisplay (FIG. 9B) or the triple-paneled billboard display (FIG. 9C), abillboard display having four or more billboard panels 2, or anycombination of the single-paneled or multi-paneled billboard displays.

The at least one display control system 44 (FIG. 1A) of the displaysystem 50 may be configured and programmed to sequentially present thecontent 40 on the display face 10 a of the first display 1 a, thedisplay faces 10 b of the second display 1 b and the display faces 10 cof the third display 1 c, and/or any selected subset or subsets of thedisplay faces 10 a, 10 b and 10 c which may define at least one displaycircuit subset 25 within the display circuit 24, as was heretoforedescribed with respect to FIG. 1B. For example and without limitation,in some applications or implementations, the display control system 44may be configured and programmed to sequentially present the content 40on the display circuit 24 (FIG. 1A) which includes the display face 10 aof the first display 1 a, the display faces 10 b of the second display 1b and the display faces 10 c of the third display 1 c. In otherapplications or implementations, the display control system 44 may beconfigured and programmed to sequentially present the content 40 on adisplay circuit subset 25 (FIG. 1B) which includes only the two displayfaces 10 b of the second display 1 b or the three display faces 10 c ofthe third display 1 c, for example and without limitation.

Referring next to FIGS. 10A-10C of the drawings, in some applications orimplementations of the circuitous display systems and methods, thecontent 40 may be provided in the form of commercial advertisementswhich advertise various products and/or services. Accordingly, each adcontent 40 may be provided by or on behalf of a subscriber or client toa service which utilizes the display control system 50. In thenon-limiting example illustrated, the ad content 40 includesadvertisements for COKE®. VERIZON®, FORD®. MCDONALD'S®, AT&T®, PEPSI®,SPRINT®, GMC®, TACO BELL®, APPLE®, TARGET®, KROGER®, HONDA®, COSTCO® ANDGEICO®. The ad content 40 for each product or service may include aname, logo or name/logo combination, as well as various texts and/orvisual graphics. The items of ad content 40 which are sequentiallypresented on the same display face 10 before being rotated to the nextdisplay face 10 in the display circuit 24 or display circuit subset 25may be ordered in a corresponding content loop 28. Accordingly, thelisted ad content 40 in each content loop 28 may be sequentiallypresented on each display face 10 and then rotated to the next displayface 10 in the display circuit 24 or display circuit subset 25 forsequential presentation on that display face 10 in that loop rotation,and so on. The number of content loops 28 may thus correspond to thetotal number of display faces 10 in the display circuit 24. Additionallyor alternatively, one or more content loops 28 may correspond in numberto at least one subset of display faces 10 within the total number ofdisplay faces 10 in the display circuit 24, defining at least onedisplay circuit subset 25 (FIG. 1B).

In the non-limiting example illustrated in FIGS. 10A-10C, a firstcontent loop 28 a (Loop A) includes the listed ad content 40 a forCOKE®, VERIZON®, FORD®, MCDONALD'S® and AT&T®, respectively. A secondcontent loop 28 b (Loop B) includes the listed ad content 40 b forPEPSI®, SPRINT®, GMC®, TACO BELL® and APPLE®. A third content loop 28 c(Loop C) includes the listed ad content 40 c for TARGET®, KROGER®,HONDA®, COSTCO® AND GEICO®.

In a first loop rotation, illustrated in FIG. 10A, the ad content 40 afor the first content loop 28 a may be sequentially presented on thefirst display face 10 a. Simultaneously, the ad content 40 b for thesecond content loop 28 b may be sequentially presented on the seconddisplay face 10 b and the ad content 40 c for the third content loop 28c may be sequentially presented on the third display face 10 c. Eachlisted ad content 40 may be presented on the corresponding display face10 for a predetermined or preset display time, such as 8 seconds, forexample and without limitation. Thus, if each content loop 28 has fivelisted items of ad content 40, the total time for all the listed adcontent 40 a to be presented on the first display face 10 a, the listedad content 40 b to be presented on the second display face 10 b and thelisted ad content 40 c to be presented on the third display face 10 c inthe first loop rotation would be 40 seconds.

Upon completion of the first loop rotation, the first content loop 28 a,the second content loop 28 b and the third content loop 28 c maytransition to a second loop rotation (FIG. 10B). Accordingly, asillustrated in FIGS. 10A and 10B, the listed ad content 40 a in thefirst content loop 28 a may rotate from the first display face 10 a tothe second display face 10 b. Simultaneously, the listed ad content 40 bin the second content loop 28 b may rotate from the second display face10 b to the third display face 10 c, and the listed ad content 40 c inthe third content loop 28 c may rotate from the third display face 10 cto the first display face 10 a. In the second loop rotation, therefore,the listed ad content 40 c of the third content loop 28 c may besequentially presented on the first display face 10 a, the listed adcontent 40 a of the first content loop 28 a may be sequentiallypresented on the second display face 10 b and the listed ad content 40 bof the second content loop 28 b may be sequentially presented on thethird display face 10 c.

Upon completion of the second loop rotation in FIG. 10B, the firstcontent loop 28 a, the second content loop 28 b and the third contentloop 28 c may transition to a third loop rotation (FIG. 10C).Accordingly, the listed ad content 40 c in the third content loop 28 cmay rotate from the first display face 10 a to the second display face10 b. The listed ad content 40 a in the first content loop 28 a mayrotate from the second display face 10 b to the third display face 10 c.The listed ad content 40 b in the second content loop 28 b may rotatefrom the third display face 10 c to the first display face 10 a. Thelisted content 40 c of the third content loop 28 c, the listed adcontent 40 a of the first content loop 28 a and the listed ad content 40b of the second content loop 28 b may then be sequentially presented onthe first display face 10 a, the second display face 10 b and the thirddisplay face 10 c, respectively. Upon completion of the third looprotation, the first content loop 28 a, the second content loop 28 b andthe third content loop 28 c may rotate back to the first display face 10a, the second display face 10 b and the third display face 10 c,respectively, as illustrated in FIG. 10A, and the method may repeat.

Referring next to FIGS. 11A-11I of the drawings, the listed ad content40 in the first content loop 28 a, second content loop 28 b and thirdcontent loop 28 c may be sequentially presented on the respective firstdisplay face 10 a, second display face 10 b and third display face 10 cthroughout the first, second and third loop rotations. FIGS. 11A-11Cillustrate a typical first loop rotation for the first content loop 28a, the second content loop 28 b and the third content loop 28 c on thefirst display face 10 a, the second display face 10 b and the thirddisplay face 10 c, respectively. As illustrated in FIG. 11A, throughoutthe first loop rotation (FIG. 10A), the listed ad content 40 a in thefirst content loop 28 a may be sequentially presented on the firstdisplay face 10 a. Thus, the listed ad content 40 a for COKE® may appearfirst on the first display face 10 a, as illustrated, followed by the adcontent 40 a for VERIZON®, FORD®, MCDONALD'S® and AT&T®, respectively.Simultaneously, as illustrated in FIG. 11B, in a similar manner, thelisted ad content 40 b of the second content loop 28 b may besequentially presented on the second display face 10 b, and the listedad content 40 c of the third content loop 28 c may be sequentiallypresented on the third display face 10 c, as illustrated in FIG. 11C.

A typical second loop rotation for the first content loop 28 a, thesecond content loop 28 b and the third content loop 28 c is shown inFIGS. 11D-11F, respectively. As illustrated in FIG. 11D, the thirdcontent loop 28 c has transitioned from the third display face 10 c(FIG. 11C) to the first display face 10 a. As illustrated in FIG. 11E,the first content loop 28 a has transitioned from the first display face10 a (FIG. 11A) to the second display face 10 b, and the second contentloop 28 b has transitioned from the second display face 10 b (FIG. 11B)to the third display face 10 c, as illustrated in FIG. 1F. Thus, thelisted ad content 40 c in the third content loop 28 c may besequentially presented on the first display face 10 a. Accordingly, thelisted ad content 40 c for TARGET® may appear first on the first displayface 10 a, followed by the ad content 40 c for KROGER®, HONDA®, COSTCO®and GEICO®, respectively. Simultaneously, as illustrated in FIG. 11E, ina similar manner, the listed ad content 40 a in the first content loop28 a may be sequentially presented on the second display face 10 b, andthe listed ad content 40 b in the second content loop 28 b may besequentially presented on the third display face 10 c, as illustrated inFIG. 11F.

A typical third loop rotation for the first content loop 28 a, thesecond content loop 28 b and the third content loop 28 c is shown inFIGS. 11G-11I. As illustrated in FIG. 11G, the second content loop 28 bhas transitioned from the third display face 10 c (FIG. 11F) to thefirst display face 10 a. As illustrated in FIG. 11l , the third contentloop 28 c has transitioned from the first display face 10 a (FIG. 11D)to the second display face 10 b, and the first content loop 28 a hastransitioned from the second display face 10 b(FIG. 11E) to the thirddisplay face 10 c, as illustrated in FIG. 11I. Thus, the ad content 40 bin the second content loop 28 b may be sequentially presented on thefirst display face 10 a. Accordingly, the listed ad content 40 b forPEPSI® may appear first on the first display face 10 a, followed by thead content 40 b for SPRING®, GMC®, TACO BELL® and APPLE®, respectively.Simultaneously, as illustrated in FIG. 11H, in a similar manner, thelisted ad content 40 c in the third content loop 28 c may besequentially presented on the second display face 10 b, and the listedad content 40 a in the first content loop 28 a may be sequentiallypresented on the third display face 10 c, as illustrated in FIG. 11I.

In some applications or implementations, the listed ad content 40 forthe clients in each content loop 28 may advertise the same product orservice as it is presented on the first display face 10 a, the seconddisplay face 10 b and the third display face 10 c through the respectiveloop rotations. In other applications or implementations, the listed adcontent 40 for at least one client in each content loop 28 may advertisedifferent products or services as it is presented on the display faces10 in the loop rotations. For example and without limitation, as it ispresented on the first display face 10 a in the first loop rotation ofFIG. 11A, the ad content 40 a for FORD® may include advertising textand/or graphics for a FORD® TAURUS automobile. As it is subsequentlypresented on the second display face 10 b in the second loop rotation ofFIG. 11E, the ad content 40 a for FORD® may include advertising textand/or graphics for a FORD® F-150 pickup truck.

Referring next to FIGS. 12-14 of the drawings, the display controlsystem 44 (FIG. 1A) may use playlists 30 to arrange, organize, sequenceand present the ad content 40 of each content loop 28 on the displayfaces 10 throughout the loop rotations, as well as to transition orrotate each content loop 28 to the next display face 10 in the displaycircuit 24 or display circuit subset 25 for the next loop rotation. Eachplaylist 30 may be specific to each display face 10 in the displaycircuit 24. For example and without limitation, each playlist 30 mayinclude a rotation number column 31, an ad display time column 32, aloop column 33, a slot column 34 and a client column 35. The number ofthe rotation loop may be listed in the rotation number column 31. The addisplay time which indicates the duration of each ad content 40 on thedisplay face 10 may appear in the display time column 32. Each rotationloop may be indicated by sequential numbers and/or letters in the loopcolumn 33. The order in which the ad content 40 for each client willappear on the display face 10 in each rotation loop may appear in theslot column 34. The client or subscriber responsible for each ad content40 may be identified in the client column 35, which is indicated in theplaylist 30 by the particular ad content 40 for that client.

FIG. 12 illustrates a typical exemplary playlist 30 a for the firstdisplay face 10 a which was heretofore described with respect to FIGS.10A, 11A, 11D and 11G. Accordingly, the playlist 30 lists the ad content40 a in the first rotation content loop 28 a (Loop A) as being the firstrotation content loop 28 presented on the first display face 10 a in thefirst loop rotation, followed by the ad content 40 c in the thirdrotation content loop 28 c (Loop C) in the second loop rotation and thead content 40 b in the second rotation content loop 28 b (Loop B) in thethird loop rotation, respectively. The ad display time for each adcontent 40 in each rotation content loop 28 is indicated as 8 seconds inthe display time column 32, corresponding to a total of 40 seconds foreach rotation content loop 28 or loop rotation. The order in which thead content 40 in each rotation content loop 28 appears on each displayface 10 is listed by number in the slot column 34. Similarly, FIG. 13illustrates a typical playlist 30 b for the second display face 10 b,and FIG. 14 illustrates a typical playlist 30 c for the third displayface 10 c throughout the first, second and third loop rotations.

Referring next to FIG. 15 of the drawings, a functional block diagram ofa typical display control system 44 suitable for implementation of thecircuitous display systems and methods is illustrated. The displaycontrol system 44 may include at least one user device 45. The userdevice 45 may include at least one desktop computer, notebook computer,laptop computer, personal digital assistant (PDA), tablet, smartphoneand/or other device or combination or network of devices or systemscapable of implementing the circuitous display systems and methods ofthe disclosure.

In some embodiments, at least one server 52 may interface with the userdevice 45 through at least one communication link 8. At least oneprocessor 60 may communicate with the server 52 through at least onecommunication link 8. The at least one processor 60 may controllablycommunicate or interface with the first display face 10 a, the seconddisplay face 10 b and the third display face 10 c through one or morewired interfaces and/or wireless interfaces according to the knowledgeof those skilled in the art. In some embodiments, the at least oneprocessor 60 may include a first processor 60 a, a second processor 60 band a third processor 60 c which controllably communicate with the firstdisplay face 10 a, the second display face 10 b and the third displayface 10 c, respectively. Responsive to input from the user device 45,typically via the server 52, the first processor 60 a, the secondprocessor 60 b and the third processor 60 c may be configured andprogrammed to store and load the playlist 30 for each correspondingdisplay face 10 and present the ad content 40 of the content loops 28 inthe playlist 30 on the display face 10 throughout the loop rotations,which may be implemented typically as was heretofore described withrespect to FIGS. 10A-10C and FIGS. 11A-11I.

Referring next to FIGS. 16A and 16B of the drawings, a functional blockdiagram of a typical user device 45 suitable for implementation of thecircuitous display systems and methods is illustrated in FIG. 16A, and atypical processor 60 is illustrated in FIG. 16B. As illustrated in FIG.16A, the user device 45 may include a device central processing unit(CPU) 46. A user interface 47 and a display 51 may communicate with thedevice CPU 46. The device CPU 46 may interface with a device database48. At least one port 54 may interface with the device database 48. Insome embodiments, a transceiver 56 may interface with the device CPU 46to facilitate a wireless communication link 8 (FIG. 15) with theprocessors 60 either directly or through the server 52. Each of thedevice CPU 46, user interface 47, device database 48, display 51, port54 and transceiver 56 of the user device 45 may include at least onehardware component, at least one software component, or any combinationof at least one hardware component and at least one software componentwhich carry out the functions of the user device 45 according to theknowledge of those skilled in the art.

As illustrated in FIG. 16B, each processor 60 may include a processorcentral processing unit (CPU) 61. A processor database 62 and a timer 63may interface with the processor CPU 61. In some embodiments, aprocessor transceiver 64 may interface with the processor CPU 61. Theprocessor transceiver 64 may facilitate a wireless communication link 8with the server 52 or with the device transceiver 56 of the user device45. A content display counter 65 may interface with the processor CPU61. Each of the processor CPU 61, processor database 62, timer 63,processor transceiver 64 and content display counter 65 of eachprocessor 60 may include at least one hardware component, at least onesoftware component, or any combination of at least one hardwarecomponent and at least one software component which carry out thefunctions of the processor 60 according to the knowledge of thoseskilled in the art.

In typical implementation of the display system 50, the port 54 of theuser device 45 may have the capacity to facilitate loading of theplaylists 30 into the device database 48 by a user. The user interface47 may have the capability to facilitate entry, deletion, editing andrearrangement or reordering of the content 40 in each playlist 30. Thedevice CPU 46 of the user device 45 may have the capacity to transmitthe playlists 30 to the processor CPU 61 and processor database 62 ofeach processor 60 (FIG. 168) typically via the at least onecommunication link 8.

Typically via input from the timer 63, the processor CPU 61 of theprocessor 60 may have the capability to monitor the display time foreach listed item of ad content 40 in each content loop 28 during eachloop rotation, remove the ad content 40 from the display face 10 andpresent the next succeeding item of ad content 40 on the display face10. The content display counter 65 may have the capacity to count thenumber of loop rotations of each listed item of ad content 40 for eachclient to correspond to a predetermined or preset display or ad exposuretime typically subject to the advertising needs, financial constraintsor subscription agreement of the client. Accordingly, the processor CPU61 of each processor 60 may limit the number of loop rotations of the adcontent 40 through the display circuit 24 for the particular clientdepending on the terms of a subscriber agreement or contract with theclient. Via user input typically through the user interface 47 and/orport 54 and device database 48 of the user device 45, the processor CPU61 of each processor 60 may additionally or alternatively have thecapacity to limit rotation of the ad content 40 for a particular clientto a selected display circuit subset 25 (FIG. 1B) of display faces 10within the display circuit 24, typically subject to the advertisingneeds, financial constraints of the client and according to the terms ofthe subscriber agreement or contract with the client.

In some embodiments or implementations, each processor 60 may beprovided on-site at its corresponding display face 10. Accordingly, theuser device 45 may be used to implement the method through the Internetvia the server 52. In other embodiments, the user device 45 maycommunicate directly with the processors 60 typically through thecommunication link 8. In still other embodiments, the processors 60 maybe a component part of the user device 45. In yet other embodiments, theuser device 45, the server 52 and the processors 60 may be included in asingle unit.

Each of the device CPU 46 and the processor CPU 61 may include anyelectrical conduit, circuit, logic circuit, circuit board, chip and/orother component or series or combination of components which is/arecapable of executing the various functions of the display system 50. Insome embodiments, the functions of the device CPU 46 and the processorCPU 61 may be carried out by the same central processing unit.

Referring next to FIG. 17 of the drawings, a typical software algorithmwhich may be implemented by each processor 60 to sequentially presentlisted content in each content loop on each display face throughout aloop rotation in typical implementation of an illustrative embodiment ofthe circuitous display systems and methods is generally indicated byreference numeral 1700. The method may begin at Step 1702. At Step 1704,the first listed ad content which corresponds to a first client orsubscriber in a content loop may be presented on the display face. AtStep 1706, the display time of the first ad content may be measured ormonitored as the first ad content remains on the display face. At Step1708, when the display time for the first ad content elapses or hasexpired, the first ad content may be removed from the display face. AtStep 1710, Steps 1704-1708 may be repeated for each of the remaininglisted items of ad content in the content loop. At Step 1712, the methodmay end or return to Step 1702.

Referring next to FIG. 18 of the drawings, a flow diagram illustratingtypical user-implemented steps in initiating the circuitous displaymethods at the user device 45 is generally indicated by referencenumeral 1800. The method may begin at Step 1802. At Step 1804, theplaylist for each content loop may be entered into the database of theuser device. At Step 1806, the slot number for each ad content in eachcontent loop may be selected. At Step 1808, the display time for each adcontent may be selected. At Step 1810, the number of displays or looprotations for each listed ad content in each content loop may beselected. At Step 1812, the number of display faces, or the subset ofdisplay faces which will form a display circuit subset, may be selectedfor at least one of the items of listed ad content in each content loop.At Step 1814, in some applications, a new playlist for each content loopmay be entered into the database. At Step 1816, the loop rotations maybe initiated. At Step 1818, a user may selectively end the looprotations.

Referring next to FIG. 19 of the drawings, a typical software algorithmillustrating sequential presentation of content on each display facethrough first, second and third loop rotations in typical implantationof the circuitous display methods is generally indicated by referencenumeral 1900. The method may begin at Step 1902. At Step 1904, aplaylist may be loaded at each display face. At Step 1906, the contentloops in any display circuit subset for any client who subscribed to adisplay circuit subset may be determined. At Step 1908, the first looprotation at each display face may proceed. At Step 1910, the second looprotation at each display face may proceed. At Step 1912, the third looprotation at each display face may proceed. At Step 1914, simultaneous toSteps 1908, 1910 and 1912, the display circuit subset(s) may proceed forany client(s) determined to have subscribed to a display circuit subsetat Step 1906.

At Step 1916, a query may determine whether an end command was receivedthrough the user interface of the user device. If an end command wasreceived, then at Step 1918, the display control system may stop furtherloop rotations.

If an end command was not received at Step 1916, then at Step 1920, aquery may determine whether a new playlist was entered by the user. If anew playlist was entered by the user, then at Step 1922, the newplaylist may be loaded and the method may return to Step 1906.

If a new playlist was determined to have not been entered by the user atStep 1920, then at Step 1924, a query may determine whether thepresented number of ad content displays has exceeded the preset numberof ad displays for each client. If the presented number of ad contentdisplays has exceeded the preset number of ad displays for at least oneclient, then the method may end at Step 1926 for that client. If thepresented number of ad displays has not exceeded the preset number of addisplays for a client, then the method may return to Step 1908 for thatclient.

While certain illustrative embodiments of the disclosure have beendescribed above, it will be recognized and understood that variousmodifications can be made to the embodiments and the appended claims areintended to cover all such modifications which may fall within thespirit and scope of the disclosure.

1.-20. (canceled)
 21. A circuitous display system, comprising: at leastone display circuit having a plurality of discrete billboard displays ina plurality of separate locations within at least one geographical area,each billboard display of the plurality of discrete billboard displaysbeing spaced from each other billboard display, and each billboarddisplay including: a panel support structure having a post and a framecarried by the post; at least one display face on the frame; and atleast one display control system controllably interfacing with the atleast one display face, the at least one display control systemconfigured to arrange, organize and sequence the content of each of aplurality of content loops by operation of the at least one displaycontrol system, each of the plurality of content loops having differentcontent than others of the plurality of content loops, and sequentiallypresent content in the plurality of content loops on the at least onedisplay face in a repeating automatic circuitous, sequential orrotational pattern, with the plurality of content loops simultaneouslypresented on the at least one display face of the plurality of discretebillboard displays, respectively, whereby visibility of the content byobservers at, near or approaching the plurality of discrete billboarddisplays in the plurality of separate or discrete areas or locations andfrom different directions within the at least one geographical area issubstantially increased, thereby increasing a number of observersthroughout the at least one geographical area who view the contentwithin a selected timeframe.
 22. The circuitous display system of claim21 wherein the at least one display face comprises a plurality ofdisplay faces.
 23. The circuitous display system of claim 21 wherein theat least one geographical area comprises an urban geographical area. 24.The method of claim 21, wherein the plurality of billboard displaysincludes a first billboard display and a second billboard display, andthe first billboard display presents content from a first content clientwhile simultaneously the second billboard display presents content froma second content client.
 25. The method of claim 21, wherein theplurality of billboard displays includes a first billboard display, asecond billboard display, and a third billboard display, and the firstbillboard display presents content from a first content client whilesimultaneously the second billboard display presents content from asecond content client, while simultaneously the third billboard displaypresents content from a third content client.
 26. The method of claim21, wherein the plurality of billboard displays includes a firstbillboard display, a second billboard display, and a third billboarddisplay, and at a first time period the first billboard display presentscontent from a first content client while simultaneously the secondbillboard display presents content from a second content client, whilesimultaneously the third billboard display presents content from a thirdcontent client, and at a second time period, the first billboard displaypresents content from the second content client while simultaneously thesecond billboard display presents content from the third content client,while simultaneously the third billboard display presents content fromthe first content client.